Contrary to polls and anecdotes, reading is not going away, and the Young People do read like they used to. And that would have been a terrible thing a century ago. And the century before that. And all the way back to when Socrates was ranting against books.

“People these days, looking at their phones all the time” is the new “People these days, reading their novels all the time.”

Coco Chanel. Karl Lagerfeld. AI. We’ve been relying on computers to give us deeper, broader, faster knowledge of what people want for a long time now. Why not apply this same logic to fashion?